WE ARE LIVE!
This is The Cauldron's first investment round, and we are unbelievably excited to be turning our customers into owners. Please fill out the form to be taken to our investment page on Seedrs.
Learn more about our Referral Program & Rewards.
Want to open up a Cauldron franchise or own a bar that has some extra space? Get in touch.
If you’re in the US or Canada, click here for more information.
We use science & technology to bring magic to life
The Cauldron delivers immersive experiences & products through hospitality—we blend science & tech with food & drink. Our wizard-themed venues in London, Edinburgh, NYC & Dublin have welcomed over 300k customers.
- £8m+ in cumulative revenue since launch in 2018
- Brand, concept & tech protected by global patents & trademarks
- Opening central London flagship in 2020 to mirror flagship in NYC
- Demonstrable appetite and proof of concept in 3 countries
- Over 1m potions served
This will be our first investment round, and the funds will be used to open a central London flagship venue, prepare to scale, and new Cauldron pop-ups in Europe and the United States.
The heart of The Cauldron is its "magicineering" studio of engineers, prop makers & experts in hospitality that are inventing the next big immersive experience in food & beverage. The Cauldron is opening an interactive Superheroes Bar in London, which is inspired by the history of comic books with plans to launch more through their venues and partnerships around the world.
Our campaign is live on Seedrs right now. Please fill in the form above to be taken to our investment page where you can become a shareholder of The Cauldron today!
Our community of Equity for Magic investors will have access to exclusive perks & benefits hitherto unseen
Invest more than the minimum & pick up magical perks that will be unlocked at the conclusion of the raise. Please note that packages also include the rewards in the tier(s) below!
Learn more about our Investor Referral Program.
- Own a part of The Cauldron
- Membership ID Card
- Investor Profile & Avatar on our online portal
- Exclusive Wizard Pin for Investors
- Laptop Sticker
- Priority Access to Tickets, Events, and new openings
- Cauldron Con Invite + 1 (annual shareholder meeting)
- 1 ticket to The Cauldron Potions Experience*
- Happy Birthday Potion (drink) at The Cauldron**
- 5% discount in The Cauldron venues
- 5% discount for online purchases***
- Wizard Currency: Membership ID Coin specifically coded for each investor. Activates wizard payments and transactions inside Cauldron venues
- 15% discount for online purchases***
- An exclusive Cauldron T-shirt just for our Equity for Magic investors****
- Customisable magic wand that illuminates with capacitive touch
- Magic Wand Stand
10% discount for online purchases***
- 15% discount for online purchases***
- 10% discount in The Cauldron venues
- Magic Wand Box
- Branded & personalised leather journal
- Limited Edition Investor Pint Glass
- 15% discount in The Cauldron venues
- Wizard Day privilege—get a meal and 2 drinks (any standard combination of potions or draughts) for you for free on annual Wizard Day, the third Saturday in March annually. A Spring Equinox celebration.*****
- Family & friends discount—nominate one friend to receive a 3-month access to your discount
- Hip Flask (investor exclusive)
- Level up your discount to what our staff get for 1 year! At the end of the raise you will get to choose either 1) our bar discount of 20% off food and drinks or 2) our online shopping discount of 30% off your order******
- Customised Wooden Tankard
- Wizard Cloak
- The Cauldron home bar kit —exclusive bar runner, cocktail shaker and equipment, wooden sign & bottle opener.
- 1 Deluxe Adult Potion Making Kit, a special botanical infusion kit for our investors that brings fantasy to life in an at-home experience.
- Customised and Branded Oak Cask Barrel for aging wine or spirits (3L)
- Your image made into a rotating portrait in The Cauldron London
- Refer friends & family and if they invest, you can unlock additional rewards
Learn more & submit referrals
*electronic ticket valid at venue of choice for 12 months after the conclusion of the raise
**valid within 7 days of investor’s date of birth for drinks listed on the Happy Birthday Menu
***including Shop, Experience & Event tickets
****size will be fulfilled at the end of the raise
*****meal will be available if venue has kitchen capability
******redeemable from the end of the raise
+all physical rewards will be fulfilled after the raise and according to a reasonable timeline as decided by the Company.
+The value of physical rewards may be offset against EIS claimable amount and can be forfeit at request of the investor.
Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. This page has been approved as a financial promotion by Seedrs Limited, which is authorised and regulated by the Financial Conduct Authority (No. 550317).